About Bruce
I am just a normal guy.
In fact, I'm a guy's guy. I'm an athlete.
I enjoy a good beer and some tasty wings.
I watch and play hockey, baseball and golf.
I coached my two girls in softball at a high level and traveled North America in the process — they both received athletic scholarships to U.S. colleges, one in Florida and one in Louisiana.
An extremely proud father...and now grandfather!
In terms of relationships, I have enjoyed the roller coaster experience that many do.
I was married for a pretty good 28 years and although we were good at building a life together.
Like so many people, we grew apart.
It's not that we weren't good people with the best of intentions —
we just didn't really know or understand each other.
We didn't know how to practice our relationship skills, and we didn't realize there were aspects of who we each were that were never going to line up. Ending the marriage was one of the low points on the ride.
But it's a roller coaster, and it climbed back up.
I got lucky and actually found love — the kind you read about.
Everything felt different. Everything was falling into place.
Then one day, in an instant, it all came crashing back to earth.
Life can change fast.
In late 2012 I found myself alone, a little damaged and a little lost.
But I'm a guy's guy — I sucked it up.
I still had responsibilities, a roof over my head, food to eat, and if I was lucky, a lot of years still ahead of me.
Time to start over.
Like a lot of people, I figured the solution was finding my next relationship.
So I tried online dating.
And if you've done any online dating, you already know how that goes.
After putting my heart and head through the wood chipper a few times, I started to notice something.
I was meeting a lot of genuine, interesting people —
and I kept making the same mistakes. Over and over again.
That's when it hit me.
I wasn't struggling because of the people I was meeting.
I was struggling because I was going through the whole thing unconsciously — reacting, assuming, repeating — without ever stopping to look at what I was actually doing or why.
I was waiting for the right person to show up instead of becoming someone who was ready for them.
It was time to look in the mirror.
When I did, the coach in me kicked in. I started researching — patterns, behaviour, emotional conditioning, how people actually receive and interpret and respond to each other.
And the more I learned, the more I realized this wasn't just about dating.
This was about everything. How we hear things. How we fill in meaning before we understand. How we respond before we've really thought about what's happening.
These patterns show up in every relationship — romantic, family, work, friendships.
And most people never see them clearly because no one has ever helped them map them out.
That's what Discover U is built to do.
I'm not a therapist. I'm not a relationship expert — honestly, I'm not sure anyone can claim that title without humility getting in the way.
What I am is someone who has lived this, researched it, built a framework around it, and spent years working with real people in real situations to help them see what's actually driving their reactions.
This isn't about advice or motivation or trying harder.
It's about seeing your patterns clearly —
and then changing them in a way that actually holds.
I built Discover U because I needed it myself.
And once I understood how this worked, I couldn't stop sharing it.
— Bruce